Commercial Project | Client: HSBC Premier | My Role: Art Direction, Animation
Under the circumstances after the pandemic, every Hong Kong family is unique and is evolving as they make bold moves forward to face the challenges head on. In light of this, we have worked with HSBC Premier to launch the #ThisIsMyFamily campaign to support the local families every step of the way, along with a new suite of products and services.
To demonstrate the idea, we developed 3 stories of Hong Kong families that have championed through change via a series of thematic videos, depicting how the astronaut family, family with stay-at-home dad and LGBTQ+ family have embraced change and made bold life decisions with HSBC Premier.
Through key visuals and outdoor ads which illustrated different types of family portraits, the Premier branding and visual identity were also refreshed to line up with the ambition to reinforce the brand identity of HSBC.
