Commercial Project | My Role: Brand Design, Art Direction, Content Creation
As part of Dyson's Center of Excellence (CoE) creative team, I had the opportunity to support marketing and retail communications in the vibrant Hong Kong and Taiwan regions. My role was diverse, focusing on digital and e-commerce design, including film, print, out-of-home, PR, and social media content. Throughout my work, I was dedicated to upholding our brand's integrity, tone, and manner in the market while crafting engaging local assets for various projects and exciting product launch campaigns.
Let me walk you through some of the highlighted work I've been involved in.
One of the notable projects I worked on was the launch of Dyson Zone™ headphones, which marked the brand's first venture into audio and wearable technology, offering a pure, immersive listening experience combined with on-the-go air purification.
To support the launch in China and Hong Kong markets, we collaborated with local celebrity Nicholas Tse to create new content that resonated with our consumers. From generating ideas for video content to producing digital assets, I supported crafting comprehensive local assets that were insight-driven and executed to global standards.
