Carlsberg Social Media Campaigns
While working at McCann, I had the privilege of working with Carlsberg as one of our retainer clients. I was responsible for planning and creating their regular social media content. I also played a key role in supporting their seasonal campaigns by developing creative solutions tailored to their brand and target audience.
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Smooth Draught Campaign
To promote Carlsberg’s smooth draught beer in 2021, we have created a time-limited boy band ‘BEEROAR’, starring Alfred Hui and Johnny Hui to collaborate in a music video with an original theme song DeliverSmooth. Leveraging the attribute of its products — smoothness, we created a catchy jingle with singers’ smooth voices to smoothen people’s day.
