This case study focuses on developing a mobile app for NaturCycle, a start-up sustainable beauty brand using recycled human waste in skincare. The objective is to communicate the brand's core values, unique selling points, and commitment to sustainability while creating a strong brand presence.
Non-commerical Project | My Role: UX Research, UXUI Design
How can we ensure the app not only showcases the commitment to sustainability but also provides an user-friendly platform for users to explore our extensive array of eco-friendly beauty products with confidence and clarity?
On User Experience
Create an intuitive platform that seamlessly guides users through wide range of sustainable products, resonating with NaturCycle's eco-conscious audience
On Design
Effectively communicate the brand's distinctive mood and tone, blending environmental-friendliness with a scientific edge
To grasp consumer behaviors, needs, and preferences, I conducted user research and analyzed competitors' strengths and weaknesses. This informed strategies for enhancing user experiences.
Competitive Analysis & Comparative Matrix
I conducted a Competitive Analysis alongside my peers using Miro, bringing together our findings and pinpointing key areas of consensus. Then, I narrowed them down to 4 key competitors and create a comparative matrix.
