NaturCycle Mobile App
01
Problem Statement
How can we ensure the app not only showcases the commitment to sustainability but also provides an user-friendly platform for users to explore our extensive array of eco-friendly beauty products with confidence and clarity?
02
Goals
On User Experience
Create an intuitive platform that seamlessly guides users through wide range of sustainable products, resonating with NaturCycle's eco-conscious audience
On Design
Effectively communicate the brand's distinctive mood and tone, blending environmental-friendliness with a scientific edge
03
To grasp consumer behaviors, needs, and preferences, I conducted user research and analyzed competitors' strengths and weaknesses. This informed strategies for enhancing user experiences.