NaturCycle Mobile App
01
Problem Statement
How can we ensure the app not only showcases the commitment to sustainability but also provides an user-friendly platform for users to explore our extensive array of eco-friendly beauty products with confidence and clarity?
02
Goals
On User Experience
Create an intuitive platform that seamlessly guides users through wide range of sustainable products, resonating with NaturCycle's eco-conscious audience
On Design
Effectively communicate the brand's distinctive mood and tone, blending environmental-friendliness with a scientific edge
Research
To grasp consumer behaviors, needs, and preferences, I conducted user research and analyzed competitors' strengths and weaknesses. This informed strategies for enhancing user experiences.
04
User Persona
2 user personas and empathy maps were created based on the quantitative and qualitative research.
05
Flow & Journey
06
IA Site Map
07
Ideate
After conducting user research, I proceed with planning the design phase.
Sketches & A/B Testing
8 main page sketches are quickly drew on paper, aiming to figure out the best way to set up the overall design. I explored hamburger menu vs bottom navigation menu, search bar, carousel image, etc. I then conducted A/B testing to collect feedback.
