NaturCycle Mobile App
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Problem Statement
How can we ensure the app not only showcases the commitment to sustainability but also provides an user-friendly platform for users to explore our extensive array of eco-friendly beauty products with confidence and clarity?
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Goals
On User Experience
Create an intuitive platform that seamlessly guides users through wide range of sustainable products, resonating with NaturCycle's eco-conscious audience
On Design
Effectively communicate the brand's distinctive mood and tone, blending environmental-friendliness with a scientific edge
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Research
To grasp consumer behaviors, needs, and preferences, I conducted user research and analyzed competitors' strengths and weaknesses. This informed strategies for enhancing user experiences.
Competitive Analysis & Comparative Matrix
I conducted a Competitive Analysis alongside my peers using Miro, bringing together our findings and pinpointing key areas of consensus. Then, I narrowed them down to 4 key competitors and create a comparative matrix.
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User Persona
2 user personas and empathy maps were created based on the quantitative and qualitative research.
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