HSBC Premier Advertising Campaign
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Campaign Idea
To demonstrate the idea, we developed 3 stories of Hong Kong families that have championed through change via a series of thematic videos, depicting how the astronaut family, family with stay-at-home dad and LGBTQ+ family have embraced change and made bold life decisions with HSBC Premier.
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Through key visuals and outdoor ads which illustrated different types of family portraits, the Premier branding and visual identity were also refreshed to line up with the ambition to reinforce the brand identity of HSBC.