Dyson Creative Campaigns
02
Dyson Zone™ Launch
One of the notable projects I worked on was the launch of Dyson Zone™ headphones, which marked the brand's first venture into audio and wearable technology, offering a pure, immersive listening experience combined with on-the-go air purification.
To support the launch in China and Hong Kong markets, we collaborated with local celebrity Nicholas Tse to create new content that resonated with our consumers. From generating ideas for video content to producing digital assets, I supported crafting comprehensive local assets that were insight-driven and executed to global standards.