Carlsberg Social Media Campaigns
While working at McCann, I had the privilege of working with Carlsberg as one of our retainer clients. I was responsible for planning and creating their regular social media content. I also played a key role in supporting their seasonal campaigns by developing creative solutions tailored to their brand and target audience.
To further engage the audience, other than the debut music video, we have also created a series of content including teaser posts, behind-the-scene videos, a 10-min smooth edition of the brainwashing song and also a social post on April Fool's Day about sponsoring the boy band for a real live music concert.
Unexpectedly, after the launch of the April’s Fool content, the crowd and fans of the 2 celebrities requested avidly for the Live version, therefore we reacted quickly and made it real! We then partnered with KKBOX - a music streaming platform to host an online live concert in the same month. To keep that smoothness going, we have also launched a playlist of the event's smoothest hits on online music platforms as well.