NaturCycle Mobile App
This case study focuses on developing a mobile app for NaturCycle, a start-up sustainable beauty brand using recycled human waste in skincare. The objective is to communicate the brand's core values, unique selling points, and commitment to sustainability while creating a strong brand presence.
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Goals
On User Experience
Create an intuitive platform that seamlessly guides users through wide range of sustainable products, resonating with NaturCycle's eco-conscious audience
On Design
Effectively communicate the brand's distinctive mood and tone, blending environmental-friendliness with a scientific edge
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To grasp consumer behaviors, needs, and preferences, I conducted user research and analyzed competitors' strengths and weaknesses. This informed strategies for enhancing user experiences.